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Transforming Global Procurement for the Future

Asahi Group Holdings Ltd has embarked on a transformative journey with the launch of its Global Procurement Organization in Singapore, opened in February 2024. This forward-thinking entity, Asahi Global Procurement Pte Ltd (AGPRO), marks a major leap in our global strategy, bringing together world-class expertise under one unified structure to supercharge efficiency and drive transformative value across every corner of our business.

AGPRO represents more than operational change—it’s a testament to Asahi’s unwavering commitment to innovation and future growth. By revolutionizing our category management and optimizing sourcing strategies, we’re opening up fresh opportunities to unlock lasting value throughout our global operations.

With an ambitious target of achieving USD 200 million in savings over the next five years, this initiative reflects our relentless pursuit of procurement excellence. AGPRO is set to redefine industry standards, empower us to innovate at scale, and shape the future of global procurement—today and for years to come.

Tomas Veit, CEO, Asahi Global Procurement, said: “In this special moment of excitement, both personally and as a business, I would like to extend my deepest appreciation to our Procurement Team together with our internal and external key stakeholders including the EDB for being an integral part of our global procurement journey in Singapore, setting the stage for collaborative success and growth. Thanks to the unwavering passion and extraordinary efforts of our team, we find ourselves at the intersection of speed, quality, and readiness for the future. Their dedication has been the driving force behind our journey, ensuring a path marked by excellence and anticipation.”

Our Sustainability Approach

At Asahi Global Procurement, we’re committed to advancing a sustainable future by embedding responsible practices into every aspect of our supply chain. As a part of Asahi Group Holdings, we hold ourselves to the highest standards of environmental stewardship, responsible procurement, and operational integrity. Together with our partners and suppliers, we strive to ensure that every product we source reflects our dedication to a sustainable world.

People celebrating with Asahi beverages

Our brands

Leveraging the strength of our robust and unique brands in each country, the Asahi Group is intensifying efforts to upscale our brand portfolio within local markets while expanding the reach of our global brands.

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